A natural support service to PR is the efficient handling of sales leads generated both via the "bingo" cards inserted into trade journals as well as those in response to targeted mail shots.

An integral part of the AMP response service is to take the results of editorial and advertising coverage by the journals and develop an effective reporting system which directly supplies the client's sales force with fresh sales leads.

The client's marketing team receives frequent quantitative summaries of editorial and advertisement responses both by trade journal and product type, enabling communication effectiveness to be monitored without recourse to additional time-consuming analysis work.

Additionally, AMP's knowledge of the electrical industry enables a filtering facility to be incorporated into the response handling system, which ensures that important commercially sensitive material is not sent to the client's direct competitors attempting to obtain information "through the backdoor".